Social media presents a double-edged sword for physician practices. As with many businesses, social media can be an effective platform for self-promotion and for creating relationships with customers. However, when addressing use of social media and social media policies, physician practices face specific problems that many other businesses do not, including HIPAA compliance concerns, avoiding improperly establishing a physician/patient relationship through online interactions, managing their business’ reputation, and developing effective and appropriate social media use policies for their own employees.

• Daniel F. Shay
• Recorded
• Price: ¤179.00
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