Anti-Kickback, Fraud, Stark, and Marketing - Where are the Landmines?

Duration: 90 Minutes
Webinar Id: 803339


One Attendee
Unlimited Attendees ?


This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback, and Stark laws, and discuss how marketing activities can trigger either or both.

It will also provide the basic building blocks you will need to develop and maintain your company’s precious commodity - your reputation - and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance, and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

Why should you Attend:
On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.

This session will benefit all functional groups who have data protection responsibilities, marketing responsibilities, or need to understand the basics of compliance.

Areas Covered in the Session:

  • Federal False Claims Act
  • Federal Anti-Kickback Statute
  • Federal Anti-Referral Law (Stark I & 2)
  • Introduction to basic compliance as an effective tool
  • Case study about an organization and how their marketing efforts exposed the organization to vulnerabilities

Who Will Benefit:
  • Hospital Executives, Particularly CEOs, COOs, CFOs, CNOs, and CMOs
  • Physicians
  • Physician Practice Managers
  • Other Healthcare Provider Executives

Speaker Profile
William Mack Copeland MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics.

Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent's Award in 2007.

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