Overview:

Health care providers rely on the Internet to attract and engage patients. However, some routine, widely accepted Internet-based marketing practices put health care providers in grave danger.

This webinar explains how the HIPAA Privacy Rule applies, the dangers of noncompliance, and the easy steps to protect your organization and comply with HIPAA.

The Internet is flooded with highly visible HIPAA violations committed unknowingly by health care providers, and with less visible tracking technology violations like Meta Pixels and Google Analytics on provider web sites. These violations stem from widespread marketing tactics aimed at attracting new patients and fostering patient engagement. However, a few easy HIPAA Safeguards allow providers to conduct effective Internet-based marketing while complying with HIPAA.

Why you should Attend:
Attend this webinar to learn the HIPAA Safeguards that allow providers to do effective Internet-based marketing, comply with HIPAA and avoid serious consequences of noncompliance.

Areas Covered in the Session:

• Basics - Key HIPAA Privacy Rule regulations and HIPAA definitions
• HIPAA Rules for Web Sites and Social Media
• 2 Simple Privacy Rule Safeguards
• Health Care Web Sites and Tracking Technologies
• Preventing Tracking Tech HIPAA Violations
• HIPAA Rules covering Patient Reviews
• Medical Identity Theft
• When a Patient Review violates HIPAA
• Simple Patient Review Safeguards

• Health Care Covered Entities
  • HIPAA Compliance Officials - Privacy and Security Officers
  • Chief Compliance Officer
  • Marketing Managers
  • Practice Managers
  • Health Information Technology Supervisors
  • Risk Managers
  • Group Health Plan Administrators
  • Third Party Group Health Plan Administrators
  • Covered Entity Senior Management and Owners
  • Health Care Providers practicing as individuals or in small groups
  • Attorneys for Covered Entities - In-house and Outside Counsel
• Business Associates that provide patient attraction and engagement services
  • HIPAA Compliance Officials - Privacy and Security Officers
  • Chief Compliance Officer
  • Business Associate Senior Management and Owners
  • Risk Managers
  • Attorneys for Business Associates - In-house and Outside Counsel