Overview:

Regular (unencrypted) Email and Text Messaging are effective engagement and communication tools that patients like and have the right to use.

A simple 3 step HIPAA safeguard fully protects Covered Entities from violating both HIPAA and the TCPA (Telephone Consumer Protection Act) and stymies expensive TCPA class actions. Unfortunately few take advantage of the 3 step safeguard. And the Internet is awash with mis-information that can get Covered Entities into serious trouble.

New HIPAA Rules adopted beginning in 2013 and OCR guidance clearly explain how Covered Entities may communicate with patients by unencrypted Email and Text Messaging. The new HIPAA Rules and a directive from the CMS Center for Clinical Standards and Quality/Survey & Certification Group also clarify when Covered Entities must use encrypted Email and Text Messages to communicate with persons like other Covered Entities who are not patients.

This webinar will explain how Covered Entities can protect themselves from HIPAA and TCPA violations by following the simple 3 step safeguard to communicate with patients using unencrypted Email and Text Messages. It also will cover new HIPAA Rules and the CMS directive to explain when emails and text messages containing PHI must be encrypted.

Why should you Attend: You will find out how to use and document the 3 step safeguard to protect your organization when communicating with patients by regular email and text message. It offers a complete "Safe Harbor" from certain HIPAA and TCPA liability if you don't take advantage of this safeguard.

Areas Covered in the Session:

• A clear explanation of the simple 3 Step HIPAA safeguard that protects Covered Entities using unencrypted Email and Text Messaging to communicate with patients from violating HIPAA and the TCPA
• A clear explanation of how HIPAA defines PHI - it's not just information about, for example, a diagnosis, disease, surgery or prescribed treatment
• Understanding the danger - how to recognize when an Email or Text Message really does contain PHI
• How a 2015 Federal Communications Commission Order about health care Text Messages added to confusion and what it really means
• The meaningless and dangerous TCPA "Healthcare Informational Text Message Exemption"
• The interconnected liability of Covered Entities and Business Associates vendors providing unencrypted electronic patient engagement services like appointment reminders - and how both can protect themselves

• Practice Managers - Covered Entities
• HIPAA Compliance Officials
• HIPAA Privacy Officers
• HIPAA Security Officers
• Patient Engagement Officials
• Health Information Technology Supervisors
• Risk Managers - Covered Entities
• Health Care Providers practicing as individuals or in small groups
• Group Health Plan Administrators
• Third Group Party Health Plan Administrators
• Covered Entity Senior Management and Owners
• Attorneys for Covered Entities - In-house and Outside Counsel
• Compliance Committee - Covered Entity Board of Trustees
• Compliance Committee - Physician, Practitioner-owned Covered Entities
• C-Suite Executives - all Covered Entities
• Chief Compliance Officer - all Covered Entities