Overview:

The Internet is jam-packed with unwitting but highly visible HIPAA violations committed by Covered Entities on their social media pages like Facebook, their organization's web site, patient testimonials they post and their responses to patient reviews - whether the review is positive or negative.

These violations are dangerous and unnecessary because the HIPAA Rules provide simple, easy to apply safeguards to protect Covered Entities. Federal enforcement actions confirm the importance of following the HIPAA Rules for social media, websites, and patient reviews.

This webinar will explain the HIPAA Rules and safeguards for social media, web sites, testimonials and reviews posted by patients. It will explain how to do what you want to do - engage patients and attract new patients on the Internet - and comply with HIPAA. You'll see the HIPAA Rules are easy to follow, step-by-step - when you know the steps.

Why you should Attend:

• Social Media and Patient Engagement
  • Importance and Dangers
• HIPAA Rules covering Web Sites and Social Media
  • Web Sites Subject to HIPAA Rules
  • Covered Entity's Web Site
  • Social Media Web Site
    • Simple Web Site Safeguards
• HIPAA Rules covering Patient Reviews
  • Patient Review Safeguards
• Tips for Enterprise-wide Compliance

• HIPAA Rules covering Web Sites and Social Media - Clear, Unequivocal, Easy to Follow
  • How one quick look at a Health Care Provider's Web Site or Social Media Page exposes violations
• Unexpected Danger - Medical Identity Theft
• Simple HIPAA Safeguards for:
  • Covered Entity's Web Site
  • Social Media Web Site
• What Protected Health Information "PHI" really means according to HIPAA
  • "PHI" explained - common myths busted
• Requirements of a Valid HIPAA Authorization
  • HIPAA does not allow "Implied Consent"
• HIPAA Rules covering Patient Reviews
  • Patient Review Violations and Dangers
  • Simple HIPAA Safeguards for Patient Reviews
• HHS/OCR Enforcement
• How to use Web Sites and Social Media to attract new patients, engage with existing patients and comply with HIPAA
• How to avoid vendors offering non-compliant patient engagement and attraction products
• How to spot and avoid bad marketing advice
• Legal Responsibility for HIPAA Compliance

• Practice Managers - Covered Entities
• HIPAA Compliance Officials
• HIPAA Privacy Officers
• HIPAA Security Officers
• Patient Engagement Officials
• Health Information Technology Supervisors
• Risk Managers - Covered Entities
• Health Care Providers practicing as individuals or in small groups
• Group Health Plan Administrators
• Third Group Party Health Plan Administrators
• Covered Entity Senior Management and Owners
• Attorneys for Covered Entities - In-house and Outside Counsel
• Compliance Committee - Covered Entity Board of Trustees
• Compliance Committee - Physician, Practitioner-owned Covered Entities
• C-Suite Executives - all Covered Entities
• Chief Compliance Officer - all Covered Entities

• Practice Management Companies
• Health Care Marketing Vendors
• Law Firms representing Health Care Providers
• Health Care Web Site Builders

• Advertising Agencies serving Health Care Providers
• Law Firms representing Marketing and Advertising Agencies that serve the Health Care Industry