YouTube-Video Best Practices and Compliance for Healthcare Organizations
Overview:
Video is more than YouTube and the healthcare organizations that have embraced video have demonstrated humor, creativity and strong branding. Many are focusing on a commitment to educational videos and developing their team's thought leadership. Video isn't just for the big hospital system. During the webinar we will explore best practices for video use from a one person practice to the largest hospital systems.
This 50-minute webinar for health care professionals will focus on navigating and complying in the social media world.
Why should you attend:
Why is Video and YouTube in particular so important?
- Online Video users are expected to double to 1.5 billion in 2016
- More than 1 billion unique visitors visit YouTube each month, spending more than 4 billion hours watching videos
- The equivalent of 100 hours of video is uploaded to YouTube each minute
This 50-minute webinar for health care professionals will focus on navigating and complying the creation of video in the social media world.
Areas Covered in the Session:
- HIPAA/HITECH Overview
- Video Dominance
- Uses for Video in Healthcare
- Micro Platforms: Vine & Instagram
- YouTube
- Video Process
- Best Practices
- Key Takeaways
- Q&A
Who Will Benefit:
- Directors
- VP
- Managers
- Social Media Strategists
- Content Managers
- Physicians
- Healthcare Practitioners
- Nursing Staff
- Administrators
- Marketing Directors
- Compliance Officers
- Communications Manager or Directors
Speaker Profile
Janet Kennedy is a 25-year interactive marketing professional. She is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals.
She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations. Janet is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social media coaching agency.