Overview:

Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media can negatively impact your company.

• How does your practice use social media?
• Do you have social media policies, best practices and training to comply?
• How do your employees use it and do you monitor their activity?

• Social Media Platforms
• Benefits to providers, patients and community
• Success Stories
• Social media violations
• Social Media Compliance
• Best practices
• Key takeaways

• Healthcare Staff
• Administrators
• Marketing Departments
• Compliance Officers
• Communications Teams