Digital Marketing for Healthcare - Connecting Audience to Industry Online

MentorHealth
Duration: 90 Minutes
Instructor: Tiffany Chhuom
Webinar Id: 801681

Recorded

$179.
One Attendee
$379.
Unlimited Attendees ?
Refund Policy

This webinar offers guidance to build and maintain a systematic, affordable marketing effort to meet the needs of your organization within budgetary restraints, Also attendees will learn how to hire the right vendors, consultants, or develop staff internally for sustainable results.

Overview:

A brief review of the HIPAA Rules that apply to websites and social media platforms for the Healthcare industry. Simple principles for maintaining compliant websites and social media accounts.

Fundamentals of marketing: SEO, messaging, continuity Education on how to find the right experts for creating or improve a healthcare website, including functionality and design.

Guidance for hiring effective and ethical digital marketing professionals for branding, blogging and more. Suggestions to select the right social media platforms for specific organizational needs, along with tips to boost performance.

Explanation of how to create a content calendar, schedule posts, and automate marketing management for maximum efficiency and analytics-driven results.

Why should you Attend: This webinar offers guidance to build and maintain a systematic, affordable marketing effort to meet the needs of your organization within budgetary restraints.

Content provides a simple, easy way to use your website and social media to engage patients and providers while maintaining HIPAA compliance. With some basic education in marketing and compliance, webinar attendees will learn how to hire the right vendors, consultants, or develop staff internally for sustainable results.

Areas Covered in the Session:

  • Marketing Principles
  • Business Associate Agreements
  • Vendor Hiring
  • Content Creation
  • SEO
  • Keywording
  • Web Design
  • Campaign Development
  • HIPAA Compliance for Websites and Social Media

Who Will Benefit:
  • CEO, CFO, COO
  • MD's and other Medical Professionals
  • Chief Information Officer
  • Technology Director
  • Practice Managers
  • Marketing Professionals
  • Communications Director
  • Social Media Marketing Managers
  • Web Developers
  • Privacy Officer
  • Information Systems Manager
  • HIPAA Officer
  • Health Information Manager
  • Healthcare Counsel/Lawyer
  • Office Manager
  • IT Professionals
  • Sales
  • Customer Service Representatives

Speaker Profile
Tiffany Chhuom, MSW, MPH, CDP-T, LSWAIC is the owner of EthTech, a healthcare consulting and training firm for the Digital Era, and Lucy in the Sky Therapy, an on-line private practice for neurodiverse adults. With 18 years of experience in healthcare, she holds four degrees in four disciplines from the University of Washington producing notable achievements in practice, policy, research and administration across the Public Health, Social Work, Psychology, Criminal Justice, and Child Welfare sectors. She has lead large projects across the country in behavioral and medical research while also fine tuning her craft as a trauma and addiction therapist.

Special populations near and dear to her heart include veterans, injection drug users, people living with HIV, survivors of sexual violence, and gifted adults with co-occurring ADHD. Mrs. Chhuom is a long-time mentor and applauded speaker, creating new opportunities to advance course offerings and continuing education on telemental health ethics and digital marketing for providers and healthcare partners.


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