Overview:

This session covers practical ways to use Claude to organize and summarize publicly available information about competitors and industry trends: defining research questions, collecting public sources, summarizing articles and reports, comparing offerings and organizing findings into a short brief.

Attendees learn how to verify facts against original sources, check dates and keep confidential or non-public information out of the process. All examples use publicly available or sample information. The content is general and educational, and findings should always be checked before they are used for business decisions. Examples are illustrative and based on sample information.

The session does not cover product pricing, plan comparisons, security certifications or comparisons between tools. Please check your organization's policies and your provider's documentation for those. It does not cover legal rules on information gathering, so only publicly available information is used.

Why should you Attend: AI summaries can sound confident and still be wrong, and decisions based on unchecked research can be costly. This session shows how to use Claude for research while checking sources and facts. Leave with a one-page research and verification checklist you can use on your next project.

Areas Covered in the Session:

• Defining clear research questions and what you need to decide
• Using public sources only: websites, reports, news and published materials
• Writing clear prompts for research and summarizing
• Examples of summarizing articles and reports and pulling out key points
• Examples of comparing competitor offerings and messaging from public information
• Examples of spotting and summarizing industry trends
• Verifying facts and checking dates against original sources
• Keeping confidential and non-public information out of the process
• Organizing findings into a short, shareable brief
• Takeaways: a one-page research and verification checklist and a 7-day action plan

• Business Analysts and Market Researchers
• Marketing and Product Managers
• Strategy and Business Development Professionals
• Sales Leaders and Account Managers
• Managers and Directors
• Business Owners and Consultants