Overview:

This session will explain the HIPAA Rules for Web Sites and Social Media. The secret is - HIPAA Rules are easy to follow, step-by-step - when you know the steps. The HIPAA Rules, HHS/OCR guidance, Resolution Agreements provide a simple, easy to use blueprint using your Web Site and Social Media to engage patients and comply with HIPAA.

Why you should Attend: Patient Engagement is a cornerstone of MACRA and MIPS. Communication technology offers indispensable patient engagement tools. Secure, certified technology is available. But provider Web Sites and Social Media are, by far, the engagement tools patients choose. Provider Web Sites and Social Media are inexpensive, easy to build and almost universal today. However, Patient Engagement through Web Sites and Social Media pose serious risks of violating HIPAA Privacy and Security Rules.

Areas Covered in the Session: This webinar for HIPAA Covered Entities and Business Associates will cover:

• A clear explanation of the HIPAA Rules that apply to Health Care Provider Web Sites and Social Media
• How to keep your Web Site and Social Media dynamic, effective and follow simple HIPAA Rules
• HIPAA Rules for Web Sites and Social Media are clear, unequivocal and easy to follow. It only takes one look at a Health Care Provider's Web Site or Social Media page to find violations
• What to look for on your Web Site or Social Media site -how identify violations - and how to fix them
• How to use advice from marketing professionals in a way that complies with HIPAA. Remember it is the Covered Entity who is responsible for HIPAA compliance - and liable for violations
• Reviews? What Health Care Providers should, should not and must not do

• Hospital Trustees
• C-Suite Executives
• HIPAA Compliance Officer
• HIPAA Privacy Officer
• HIPAA Security Officer
• Health Information Technology Supervisor
• Practice Manager
• Risk Manager
• Dentist
• Optometrist
• Chiropractor
• Physical Therapist
• Podiatrist